Sales Avalanche is geared towards helping three types of Real Estate Agents:
1) “mega” and team-based Agents to stay innovative and relevant in their sales strategies,
2) seasoned Agents to grow their business beyond the “1-man/woman-band” with systems to grow sustainably
3) newer Agents who need help attracting and converting new “leads” into clients and closings
In this newly-updated workshop, we’ll share how we’re attracting, engaging & converting this massively-growing demographic of buyers and sellers (getting them CLOSED), and creating loyally-and-passionately-referring ambassadors, withOUT “socializing” them 24/7, or changing your business model.
In this marketing workshop, attendees will learn:
1) Trends and statistics of this demographic (to understand why communication with them must be tailored)
2) The 3 phrases to lock them into you, from the very 1st conversation (and how to get referrals from them right away)
3) What NOT to say regarding the $7,500 down payment assistance (how to actually use it, and the “Repeat Buyer DPA” program to close more sales and get more referrals)
4) Using Facebook, Instagram & Snapchat to get organic introductions using “bear trap” tools (examples shared)
5) How to get them EAGERLY “off the fence” and educating their friends why they should do the same
6) How to use “Google Virtual Reality” to keep them talking about you DAYS after your meeting (and referring you)
7) How to set up systems to actually implement and execute these strategies consistently and predictably
SALES AVALANCHE SERIES
Social Media Marketing
Social media has become an inefficient time and money waster for most Realtors. Sponsored/paid ads saturate our news feeds promising the greatest plethora of “leads”, making it even more difficult to get consumers to notice your organic social media posts and engagement. This workshop is how to deliver a consistent and predictable social media strategy that will create new business for you while NOT requiring you to spend thousands of dollars or waste hours of your time each week.
We will be sharing these specific aspects of social media marketing:
1) The 2 ABSOLUTE MUST-AVOID traps of “Facebook Marketing” for Realtors
2) Instagram strategy to post for engagement and ID’ing hot-and-ready clients
3) Getting cold contacts not-currently-looking-to-buy/sell to pursue you
4) Turning tire-kickers into quick closings (and ambassadors)
5) How to quickly-convert HOT/urgently-looking clients into YOUR loyal clients
6) How to write posts that attract, engage, convert…and provide closings
7) Creating consistently-creative content (with VERY little effort)
Ignore the “3 Video Violations” and your video marketing efforts will actually HARM your business more than it will help. Most Realtors are unaware of these, and abuse all 3 without even having a true video marketing strategy. Whether you are a Realtor currently “doing video” but not happy with the ROI of your time, money and efforts…or you’re a Realtor STILL afraid, uncertain, or resisting implemention of a video strategy into your business, this workshop is for you. Yes, we’ll also teach you how to turn fear or camera shyness into absolute confidence and certainty.
Attendees of this workshop will learn:
1) The “3 Video Violations” and how to execute video around them
2) The 5-minute “what equipment/software” you need/do-not-need to launch
3) How to find polarizing content without spending time or money
4) 3-part structure to attract, engage and convert leads-to-closings quickly
5) How to passively lock-in the farther-out clients without spending any time with them
6) When to send, where to host, post and SEO, and staying consistent but not “canned”
7) Create your 1st 30-day video marketing campaign
If you are interested in building a real estate team to help you grow and build a sustainably-profitable business, this workshop is a MUST attend. This content is customized to the current talent pool of people, leveraging relevant technology and communication styles rarely used in the hiring-and-training processes in businesses today. Implementing the content in this workshop will help a Realtor quickly realize an efficient and successful hiring (and training) process.
In this Building a Real Estate Team workshop, attendees will learn:
1. How to use hiring & outsourcing to MAKE you $ instead of COSTING you $
2. The “slow to hire” mindset – why & how to NEVER think or act “slow”
3. Finding, attracting, interviewing & hiring a “10” in less than 3 total hours
4. How to avoid the pitfalls of hiring the wrong candidate
5. The Training Slingshot – how to turn ’em lose fast (and the right way)
6. Virtual Assistants – who, what, where, when, why, how and how much (er, little, actually)
7. Establishing your “Talent Search” process
SALES AVALANCHE SERIES
Database Marketing
Database marketing is the great differentiator in the income of Realtors, and the long-term sustainability of a real estate practice. The majority of Realtors, regardless of production, experience or tenure, have been lulled into a false sense of security in the last 3-5 years with the explosion of “easy” lead generation and “traffic” online, and with social media. Most Realtors do not have a CRM at all, let alone a database marketing strategy that is producing consistent closings, and building a pipeline for the future. This workshop is for the Realtor who is looking to change that, fast.
In this Database Marketing for Realtors workshop, attendees will learn:
1) The top 3 CRMs (database systems) the best Realtors are using
2) Avoiding the pitfall of spending hours of computer work, data entry and “tweeking”
3) How to get the optimal # of contacts & maximize the most valuable ones
4) Mindset shifting to “O.G.” of contact-entry
5) Unleashing a communication plan that covers all mediums and can go on “auto-pilot”
6) How to avoid the “drip death trap” so your contacts don’t laugh at you
7) How to make “personal” touches on mass scales that are not “personal” (executing “O.T.”)
SALES AVALANCHE SERIES
Lead Conversion
Consumers today are quite different than just 90 days ago. They can burn-out any hard-working Realtor.
In this workshop, you will learn how to create and set your own unique selling propositions (USP) that are specifically tailored to the consumer of today sourced from the 3 main categories: referrals, online leads, and everywhere-else.
In this Lead Conversion Summit workshop, attendees will learn:
1) How we convert 10% from cold lead to closed (or in contract) in 1st 90 days
2) How to “front door” leads, regardless where you “meet” them
3) Using the “sniper” script to win leverage immediately
4) The 3 phrases to immediately eliminate from your scripting
5) Tracking your business to create metrics for ROI data
6) Getting referral conversations started from the 1st contact
7) The 3 ways to stealthily discredit your competition without being unprofessional
*Bonus (time-permitting): How to map out your own “10% close ratio” process for quicker conversion.
SALES AVALANCHE SERIES
Personal Branding
In this workshop, you will learn how to create, execute and automate a “sniper structure schedule” that organically creates your tribe of buyers and sellers asking you to be their Realtor®. Specifically, we will cover these topics:
In this Personal Branding workshop, attendees will learn:
1 – How to make your audiences “feel” loyally-obligated to you for real estate.
2 – The who, what, where, when, why and how of personal branding mindset
3 – Establishing your “line in the sand” with client creation
4 – Learning how to target niche audiences…and how to get them to engage you
5 – Structuring your “info-tain” social media posts to lock in new prospects
6 – Creating your “online-offline-online” strategies
7 – The 7 simple-and-dirt-cheap ways to leverage the Law of Reciprocity with any audience
*Bonus (time permitting): We will map out the next 30 days of social media posts with strategically-place “bear traps” to engage prospects in real estate conversations.
SALES AVALANCHE SERIES
Wean Off Zillow
In this brand new workshop, attendees will learn 10 lead generation & conversion strategies to quickly & profitably shift your business off the “Zillow Money/Time Suck” train (and those other lead gen giants too).
The concepts in this class are IMPERATIVE for every real estate business looking to succeed in 2019.
This is NOT a class on “how to get truckloads of-high-profit-and-fast-closing-with-no-work-and-no-hustle-internet leads-for-no cost”. HOWEVER, the strategies and tactics in this workshop are specifically geared towards the Realtor who has clients, prospects, and a sphere of influence, has skills and hustle to sell people, and understands the requirement of investing money into sustaining and growing their business in the “2019 market”.
Specifically, we will be discussing these areas of business development, to help Realtors to replace the
“ball-and-chain” effect of being beholden to paying lead generation companies month after month after month:
1 – Zillow kryptonite – How to beat the “Zillow Premier Agent Concierge” at ground zero using their permanent flaw (and an option to automate your own “concierge” for FAR LESS cost, with FAR BETTER results than Zillow)
2 – The 3 ways to discredit and disengage a lead from Zillow and tether them to you
3 – Alternative online sources for paid leads and traffic, for less fixed cost, and cost per lead (CPL)
4 – “Socializing” Zillow (and the others) to get real clients vs garbage leads
5 – The “ghost town inbox” for quickly creating real/active leads for far less CPL
6 – Creating a polarizing headline, hook and offer to create inbound clients who give you their wants vs just their email
7 – A few more strategies like: Online-Offline-Online, HBD, Annies, Always-Open-Houses…
SALES AVALANCHE SERIES
Lead Funnels
In this Instagram & Facebook Lead Funnels workshop, attendees will learn:
1) steps to creating sales funnels
2) how to build and target the right audience
3) writing headlines that attract
4) having offers that engage
5) creating ads that “bear trap”
6) getting engagements converted
7) having “referabilities” to get offline clients
SALES AVALANCHE SERIES
Follow-Up Funnels & Sequences
The follow-up is EVERYTHING today in real estate. In this brand new workshop, you will get an exact blueprint that you’ll be able to swipe and implement into your real estate business to unleash a “shock-and-awe” follow-up process that systematically and predictably converts any prospect into a referring ambassador. You will also learn how you can scale this strategy to duplicate with team members to grow a sustainable real estate practice.
In this Follow-Up Funnel workshop, attendees will learn:
1) The “What’s next” Process
2) What 3 questions you MUST get in 1st contact
3) Your 1st 3 follow-up tasks
4) “One Thing” marketing
5) Selfie-text follow-up
6) Growing a passive ambassador
7) Friendly follow-up
SALES AVALANCHE SERIES
Appraisals
In this workshop we uniquely combine for Realtors the combination of appraisals with “how to use this information to help you sell more”. You will learn BOTH the mandatory technical appraisal knowledge needed to succeed in the Q4 2018, and 2019 market…AND you will learn tactical sales strategies to leverage ANY appraisal situation to win the battle of pricing, both on the seller and buyer sides of a transaction.
First, a local/live appraiser panel will share today’s specific valuation processes to help you accurately and efficiently communicate pricing of homes to win listings…and close sales on the buyer side.
Then, we will share the strategies to successfully negotiate to closing, when working with an over-priced seller, low-ball buyer, and the Realtors in the middle.
SALES AVALANCHE SERIES
Scripting to Convert Customers
The real estate market changed in 2018, and is forecasted to continue to evolve in 2019 and into 2020. Consumer mindset shifted DRASTICALLY in 2018. How humans communicate is changing almost weekly, becoming higher-tech with less desire for face-to-face interactions. Realtors can win BIG, in spite of any of these changes, by evolving what, how, when and where they communicate to sellers and buyers. It’s not “scripting”, but “structure to conversion”…and this workshop gives Realtors the blueprint secrets to shift their “scripts” to “peacock” clients.
In this scripting workshop, attendees will learn:
1) Why you must have your own “bear traps”…and swiping the 4 best ones
2) How to structure your “intake” communication process
3) Creating and executing your “roller coaster” convo to “box out” competition
4) Professionally but clearly discrediting your competition
5) Simplifying the technicals to deliver “wow” and get referrals
6) How to clone and duplicate your “scripts” with your team
7) Perfecting the handoff process to maximize your showings without fumbling
SALES AVALANCHE SERIES
Creating & Executing a 90-Day Business Plan
Most people spend a week in December (or January) to create a 12-month business plan for the upcoming year. Within 45 days, studies show that 12-month business plan is collecting dust. The solution is to create a much shorter, more focused 90-day business plan that ONLY focuses on the top money-making-activities (M.M.A.s) for your business. This workshop is your opportunity to not have to “pay for coaching” that essentially funnels you into this exercise after costing you hundreds or thousands of dollars in “member fees”. Massive success and momentum is waiting for you in just 90 days…if you decide to take the 1st step.
In this Database Marketing for Realtors workshop, attendees will learn:
1) How to reverse-engineer your metrics and goals
2) Creating an “I will” statement to eliminate non-M.M.A. activities, contacts and time-wasters
3) The “7 Levers of Lead Generation” – understanding and finding your wheelhouse
4) Creating your best 3 unique selling propositions (USPs) to “peacock” your competition
5) Forming alliances to maximize profits and minimize expenses
6) Staying ahead of social media without letting it suck hours from your day
7) How to scale your 90-day plan to actually enjoy your life and not lose your family and personal time
SALES AVALANCHE SERIES
The 7 Levers of Lead Generation for Realtors
Some of the most profitable, time-rich, AND fulfilled Realtors have mastered the understanding, execution, and delegation of the “7 Levels of Lead Generation”. They are not beholden to online leads, or doing activities they hate. While it requires work, heart and hustle, implimenting and mastering these 7 Levels will create the foundational strength for any real estate practice to grow sustainably through the 2020s, in spite of market changes and evolution.
In this 7 Levels of Lead Gen workshop, attendees will learn how to succeed in EVERY aspect of each level:
1) Expireds (what 3 things to NOT do that will instantly set you apart from the sharks hammering these people)
2) FSBOs (the 2 comments that will make every FSBO ask you to help them)
3) Door-knocking (not at all what you’ve been taught before)
4) Circle prospecting (re-crafted to sniper-in on the 2019 consumer)
5) Open houses (not the same stale strategies everyone is doing…but inexpensive ways to get closings)
6) Community Engagement (online, offline, online process to “be everywhere” in your farm without leaving home)
7) Internet leads (skipping past the money-and-time waste of online lead gen)
SALES AVALANCHE SERIES
Creating Closings from Community Engagement
Being well-known in your community and in your farm is the apex of every Realtor’s desire. It produces FAR more closings, with more profit, and more enjoyment than any other “lead gen” strategy. This workshop covers the exact blueprint secrets that a few elite Realtors are using to continually leverage the “3 unknown failures” of social media and online lead gen against itself. You’ll learn how you can duplicate these strategies into your own real estate practice to implement a community engagement strategy that will provide a pipeline of clients and closings for your business. Perhaps most valuable, you’ll hear some of the things NOT to do as you execute this as well.
In this Community Engagement workshop, attendees will learn aspects of each of these 3 main components:
1) Engaging your community without being “salesy”
2) Tapping into low-cost events that actually produce clients and closings
3) Swiping marketing materials and the scripts to communicate their value
SALES AVALANCHE SERIES
Winning Multiple Offer & Bidding Wars
With record low inventory and escalating prices, getting a buyer into contract today is becoming the most challenging, and sometimes deflating aspect for a Realtor. It’s easy to “find the dream home”…it’s often GETTING that home into contract and closed that is a struggle for a lot of buyers today. In this workshop we will share the strategies that some of the top-producing Realtors are using to maximize their ability to win offers and minimize the hours, days and weeks they need to continually re-show buyers homes that they can’t get into contract.
Attendees will learn specific scripts, processes and programs in these areas:
1) Communicating your “Bidding War Winning Secret Weapon”
2) How to avoid having buyers who are not 100% proactively-prepared to act quick
3) The 3 steps to MAKE SURE you do with every client on day 1 of meeting them
4) How to lock new leads into you, and get referrals immediately by your intake process
5) Negotiating with a selling-side when you aren’t/can’t pay cash or be highest price
6) Leveraging appraisals, comps, and price-per-square-foot
7) Communicating “mindset” to your buyers with 3 key financing options